Education about Diamonds

Best Advice: Your Eyes Never Lie.

No two diamonds are exactly alike, and each has its own characteristics and beauty. It would be impossible to appreciate a diamond simply by looking at the certificate that accompanies it. To really appreciate a diamond, you need to see what makes that diamond unique. “Show me”, it’s as simple as that.

What about the 4 Cs?

Jewelers and Internet companies love to talk about the 4 Cs grading scale that was developed by the Gemological Institute of America (GIA). The 4 Cs refer to Cut, Clarity, Carat and Color. However, what they don't tell you is that the 4 Cs are not an exact standard and are actually more like guidelines. It is not uncommon for jewelers and Internet companies to use these guidelines to make their diamonds appear better -- at least on paper -- than they really are.

The Internet is a great resource for becoming familiar with the basics of the 4 Cs, but the information can be misleading. You should always view a diamond before buying, so you can personally see and understand what makes your diamond beautiful.

For every diamond, grading laboratories assign a Cut grade, Clarity grade, Carat grade and Color grade. It is completely probable -- and common -- for two laboratories to give the same diamond different grades. Even two gemologists working in the same laboratory will sometimes give the same diamond different grades. This is why the fine print on many certificates states, "This is only our opinion" or "Grades may vary." When buying a diamond, seeing is believing.

Conflict Diamonds

Conflict diamonds are rough diamonds that are used by rebel movements to finance wars against legitimate governments. It is of utmost importance to Traditional Jewelers that we do not deal in any way with this practice. All of our diamonds are conflict free. We take all means necessary to ensure that every diamond we purchase is conflict free and is purchased from the most respected suppliers in the industry.


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Traditional Jewelers

Ridgeland: 601-898-3999

Biloxi: 228-388-8984

McComb: 601-684-6797