Diamond Buying Guide

Purchasing the perfect diamond

Keep in mind, this is one of the most important purchases many people will make. When choosing the perfect diamond it needs to fit what you want based not only on quality but price as well. At Traditional Jewelers we help match your desires of style, quality, size and price with the perfect diamond. We understand how important this decision is both emotionally and financially and that’s why we make your visit enjoyable and easy so when you leave with that perfect ring you’ll be happy and secure that you made the best decision. Your investment into a Traditional Jewelers diamond never looses it’s value, any future date after your diamond purchase you can redeem the full purchase price towards a new diamond that’s double the original amount.

We could talk a lot about diamond specifications, percentages of table, pavilion, depth, crown angle etc. that may confuse you and in some ways be useless that’s why we’ll tell you just the important things to look for in a diamond.


When finding the perfect diamond one of the most important things is to look at the “sparkle” of the diamond. Regardless of how good the clarity and color are if the diamond is not cut well the diamond will not reveal it’s true beauty and sparkle like it should. Of course color and clarity are important factors to not overlook. The cut is the most important of the 4 C’s (Cut, Clarity, Color, Carat). If the diamond is cut too shallow or too deep you will have “Light leakage” and not get the most light refraction and reflection.




The color is indicated by letters starting at “D” being completely colorless and ending in “Z”, that’s 23 different colors. You don’t have to get a “D” color diamond for it to be a beautiful white diamond. Could you tell the difference between a “D” and a “H” color diamond if showed separately from each other? Is the price difference worth it? To some it may be and to others not but the truth is a “H” color diamond is a beautiful diamond and at a much lower price than a “D” color.



There are natural characteristics in most diamonds which are referred to as different types of inclusions. The chart to the left clearly depicts the range for the clarities with Internally Flawless being the most rare down to I3 which has easily visible inclusions. However the differences between some diamonds are not noticeable to the naked eye and can be seen only under magnification. If you were shown two 1 carat diamonds that appeared identical in clarity but one was $5000.00 more and you could only tell under magnification would it be worth the extra money? To some it would but to many others a diamond that is “Eye Clean” is what’s important. That’s why we recommend shopping with your eyes and not based on what a report tells you.



Carat is the term which relates to a diamonds size and is the most recognized of the 4 C’s. Carat is actually a measure of weight and does not depict the dimensions. The carat, the standard unit of weight for diamonds and other gemstones, takes its name from the carob seed. Because these small seeds had a fairly uniform weight, early gem traders used them as counterweights in their balance scales. The modern metric carat, equal to 0.2 grams, was adopted by the United States in 1913 and other countries soon after. Today, a carat weighs exactly the same in every corner of the world. Just as a dollar is divided into 100 pennies, a carat is divided into 100 points. For example, a 50-point diamond weighs 0.50 carats.




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Traditional Jewelers

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